THE TUSCAN TRACE
INTERACTIVE TOURIST TRAILS DESIGN
PROJECT :
Domus Acadamy (ITALY)
TEAM : Seima Reem Dandan, Dominika Wasik,
Camillia Frattini, Wenchang Qui
ROLE :
Strategy, Research, Concept, Model making,
3Dmodel, Photoshop rendering,Presentation
Aim: Design the touch points for Italian Hospitality Collection (IHC) to let travelers discover their destinations
Abstract:
A Digitally interactive theme travel
‘Treasure Hunt’ to lead the guests on a path of discovery.
KEYWORD
APP, Journey, Travel, Explore Experience, Interaction
IDEA / PROBLEM SETTING / CONTEXT
Book Your Story proposes an alternative to Online Travel Agencies, who have simplified memorable moments into a few taps on the screen of the users’ phones. The lack of seeking to enhance the clients’ experiences is where Book Your Story and IHC come in. Our concept is to provide a platform that makes booking a memorable moment, in one of IHC’s hotels in Tuscany, as uncomplicated as it can be. A platform that turns the users’ relationships into a series of memorable chapters that all together or individually speak of a love story. The users, even if they lack expertise to book or to do research for a special occasion, will be presented with a series of options to cater even to the specific of needs.
The brand ( Italian Hospitality Collection)to be stand out and more value can be added by adding the touch point between the brand itself and the experience of costomer. New experience and create unforgotable memeories of the customer and by more engagement and feel what is hidden in the Tuscany thought the app “The Tuscan Trace”
